Farmers participate in workshops to learn how to use the technology, and are provided ongoing support to build their tech literacy. They are connected to a range of partners; banks for soft loans, open markets for better prices, agricultural experts for relevant advice, and field managers for offline assistance. This frees them from middle men, who use predatory loans and offer low crop prices. Farmers participate in workshops to learn how to use the technology, and are provided ongoing support to build their tech literacy. They are connected to a range of partners; banks for soft loans, open markets for better prices, agricultural experts for relevant advice, and field managers for offline assistance. This frees them from middle men, who use predatory loans and offer low crop prices. FMCGs can access good quality harvests, since farmers have expert assistance in harvesting and grading their crops. They are also able to bypass middle men, and can ensure that their purchasing in in line with their CSR policies. Eragano generates revenue through these crop sales, whilst ensuring farmers get a much better deal than what they would have otherwise received. FMCGs can access good quality harvests, since farmers have expert assistance in harvesting and grading their crops. They are also able to bypass middle men, and can ensure that their purchasing in in line with their CSR policies. Eragano generates revenue through these crop sales, whilst ensuring farmers get a much better deal than what they would have otherwise received. Lenders receive access to trusted and recommended farmers, who will then purchase financial products. Lenders receive access to trusted and recommended farmers, who will then purchase financial products.